APPALOGUE — PRESS KIT
=====================

Thanks for writing about Appalogue. This bundle has the logos, app icons,
social card, and current product screenshots in one place.

WHO WE ARE
----------
Appalogue LLC is a one-person Mac-native software studio based in Florida.
Our flagship product, bimi, is a voice-first AI agent for macOS — inspired
by a 1987 concept of an ambient assistant. bimi runs on-device by default,
keeps an editable constellation of every fact it remembers about you, and
shows you every cloud call by name.

THE OFFICIAL TAGLINE
--------------------
  "Building intelligent meaningful interactions."

BRAND DO
--------
- Use the sparkle mark (sparkle.svg) on dark backgrounds. The aurora
  gradient is integral to the mark — please keep it.
- Spell the company "Appalogue" and the product "bimi" (lowercase).
- "Bimi" is fine at sentence-start; never "BIMI" in body copy.
- bimi expands to "Building Intelligent Meaningful Interactions" — the
  acronym goes in the long-form description, not the headline.

BRAND DON'T
-----------
- Don't recolour the sparkle mark.
- Don't put the mark on busy photographic backgrounds without a
  contrast plate.
- Don't add a tagline lockup; the mark stands alone.

FILES IN THIS BUNDLE
--------------------
sparkle.svg            The brand mark. Four-point sparkle with the aurora
                       gradient. Scales infinitely; use for tight spaces,
                       favicons, headers.
icon-1024.png          Full app icon at 1024×1024. Use for store listings
                       and large hero placements.
icon-180.png           App icon at 180×180. Good for medium-sized
                       contexts and mobile.
favicon.png            48×48 favicon as it appears in browser tabs.
favicon-32.png         32×32 favicon for smaller contexts.
social-card.png        1200×630 social card / Open Graph image. Use for
                       link previews on social platforms.
social-card.svg        Vector version of the social card. Use this if you
                       need to extract or recompose elements.

screenshots/
  constellation.png    Memory Constellation — every fact bimi knows about
                       you, drawn as stars. The product's signature view.
  privacy.png          Privacy & Security settings — defaults are the
                       product.
  providers.png        Providers & Models — live health pills, routing.
  tools.png            Tool registry — explicit policy, explicit risk,
                       explicit consent.

PRESS CONTACT
-------------
hello@appalogue.com (subject line "press" gets prioritised)
US Eastern time zone. Same-day reply target.

WEB
---
https://appalogue.com
https://appalogue.com/press   ← this page (canonical press kit on the web)

